Cape Farewell changes the way we think about climate change

How we measure our impact

• Delivering internationally recognized high quality artwork
• Assess the multiplier effect - how much media attention is generated.
• Internet recognition; web site stats and increase of social media activity.
• Quantify direct public engagement and the quality of that interaction through evaluations and tracking of audience numbers.
• Reaching targeted demographics through tailor-made programmes and strong strategic partnerships.
• Leadership - Cape Farewell is an internationally emulated model of best practice.
• Publish papers / peer reviewed and subject of (academic) research worldwide.
• Making social and natural (climate) science accessible and exciting to the wider public.
• Creativity - we highly value creativity as a driver of cultural change.
• Fun as a measure of success. Negativity is counterproductive.