Cape Farewell Media
"What Cape Farewell has done is given us tools and experiences and wonderful media to take to television, press and radio, and the response we get from that is substantial. In public lectures I am able to use the imagery of Cape Farewell to get my message across. Without the images, climate change isn’t real enough. We can take our results and publish them in journals, and yes, our colleagues will see them and they are peer reviewed and solid, but they will only be read by, if we’re lucky, 1,000 people. We also need to get the message across to the wider public. If we can get our messages into the media, we’re talking to 100,000 people or 1 million people."
Dr Simon Boxall, Science Coordinator for Cape Farewell
Our ambition is to make our work as public as possible, to create a new bank of imagery and ideas to communicate the challenge of climate change.
We send back video, images and text from each Arctic journey available through our website and partner websites, we produce exhibitions and events to communicate our ambitions, we have education resources free to download from the website and have a CD, book and DVD available to purchase.
In 2005 we produced our first film co-produced with the BBC, Art from a Changing Arctic, which has now been seen by a worldwide audience of over 12 million in broadcasts on the BBC and Sundance TV Channel and screenings at film festivals across the world.
Explore the online media galleries to see more of the resources we have developed and learn more about our past expeditions.
Related Links
Dr Tom Wakeford 2005 / 78°N 11.5°E
"Today you will have almost certainly inhaled an atom of carbon exhaled by Julius Caesar, when he uttered the question 'Et tu Brute?' to his treacherous aide. Now multiply your breathing by the respiration of every plant, fungus, bacteria, human being and other animals. You do not need a calculator to conclude that organisms have, by their very existence, exerted a powerful influence over the global climate..."
Read the full blog post by Tom Wakeford, biologist and action reserarcher, from the 2005 expedition ›


